The Wider Context

Privacy Policy

Last updated: [Date]

The Wider Context (“we”, “us”, “our”) operates thewidercontext.com. The website is owned by Zach Eritson.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and the choices available to you.

1. Who We Are

The Wider Context is an independent digital publication sharing in-depth articles and practical guides across life, money, work, technology, culture, society, and modern life.

For the purposes of applicable data protection law, the data controller is:

Zach Eritson
Trading as: The Wider Context
Website: https://thewidercontext.com
Email: [contact email]

2. Personal Data We Collect

We collect only limited personal data.

2.1 Newsletter subscriptions

When you subscribe to our newsletter, we may collect:

  • Your email address
  • Any name you choose to provide
  • Subscription preferences
  • Records of newsletter sign-up, delivery, opens, and link clicks, where enabled by our newsletter provider

2.2 Website analytics

We may collect limited technical and usage information through analytics tools, including:

  • Device type
  • Browser type
  • Operating system
  • Approximate location, such as country or city
  • Pages visited
  • Time spent on pages
  • Referring website or search engine
  • General interaction with the website
  • IP address or a shortened, pseudonymised, or otherwise processed version of it, depending on the analytics provider and configuration

We use this information to understand how visitors use the website and to improve content, performance, and user experience.

2.3 Information you send us directly

If you contact us by email or another communication channel, we may collect the information you choose to provide, such as your name, email address, and message.

3. How We Use Your Information

We may use your personal data to:

  • Send you newsletters that you have chosen to receive
  • Respond to your questions, requests, or messages
  • Improve our articles, website performance, and reader experience
  • Understand what content is useful to readers
  • Maintain website security and prevent misuse
  • Comply with legal obligations where necessary

We do not sell your personal data.

4. Our Legal Basis for Processing

Where UK or EU data protection law applies, we process personal data on the following bases:

  • Consent: for newsletter subscriptions and, where required, non-essential cookies or analytics.
  • Legitimate interests: for operating, securing, improving, and understanding the performance of the website, where those interests do not override your rights.
  • Legal obligation: where processing is necessary to comply with applicable law.

You may withdraw consent to newsletter emails at any time by using the unsubscribe link in an email or by contacting us.

5. Cookies and Analytics

Cookies are small files placed on your device that help websites function, remember preferences, or understand visitor activity.

The Wider Context may use:

  • Strictly necessary cookies, which help the website function properly.
  • Analytics cookies, which help us understand website traffic and usage.
  • Preference cookies, where used, to remember your choices.

We may use third-party analytics providers such as [analytics provider, e.g. Google Analytics, Plausible, or Vercel Analytics].

Where required by law, we will request your consent before placing non-essential cookies or using non-essential analytics technologies. You can manage cookies through your browser settings and any cookie preference tool provided on our website.

Please note that blocking some cookies may affect certain website features.

6. Newsletter Providers and Other Service Providers

We may use trusted third-party providers to operate parts of the website, including:

  • Newsletter delivery services: [newsletter provider]
  • Website hosting and deployment services: [hosting provider]
  • Analytics services: [analytics provider]
  • Email or communication providers: [provider, if applicable]

These providers may process personal data on our behalf or under their own privacy policies, depending on the service. We use providers that we reasonably believe take appropriate steps to protect personal data.

7. How Long We Keep Your Data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected.

  • Newsletter data: kept until you unsubscribe or ask us to delete it, unless we need to retain limited information for legal, security, or record-keeping reasons.
  • Contact emails: kept for as long as reasonably necessary to respond and maintain appropriate records.
  • Analytics data: retained according to the settings and retention period of the relevant analytics provider, currently expected to be no longer than [insert period, e.g. 14 months], unless a shorter period applies.

We may retain anonymised or aggregated data that no longer identifies you.

8. Your Rights

Depending on where you live and applicable law, you may have rights to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Withdraw consent at any time
  • Object to certain processing
  • Request restriction of processing
  • Request a portable copy of your data, where applicable
  • Complain to a relevant data protection authority

To make a privacy request, contact us at [contact email].

If you are in the UK, you may also have the right to complain to the Information Commissioner's Office.

9. International Data Transfers

Some of our service providers may process data outside the country where you live. Where this happens, we will take reasonable steps to ensure appropriate safeguards are used where required by applicable law.

10. Third-Party Links

The Wider Context may link to third-party websites, articles, services, or social media platforms.

We are not responsible for the privacy practices, content, security, or policies of third-party websites. Please review their privacy policies before providing them with personal information.

11. Children's Privacy

The Wider Context is not intended specifically for children. We do not knowingly collect personal data from children without appropriate consent where required by law.

If you believe a child has provided us with personal data, please contact us at [contact email].

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, or legal obligations.

The latest version will always be available on this page, with the “Last updated” date shown at the top.

13. Contact Us

For questions, concerns, or requests relating to this Privacy Policy, contact:

Zach Eritson
The Wider Context
Email: [contact email]
Website: https://thewidercontext.com